Over the years Ida has combined the anthropological, psychological, semiotic Studies and the Marketing and Communication skills with her attitude to imagine new possibilities to sell and convey that communication in a vast and synergetic market product, as empathetic, as the new economy requires. For this reason, She notices to sectors her experience, but very specific in terms of skills: neuro marketing and XR specialist ( virtual, mixt and augmented reality), communication manager and press officer. Ida is organizing Social Media Marketing and Communication Data driven: big and small Data. Advisor and mentor on sector of education, culture, wellness and IT; Ida is an enthusiastic team leader, who utilizes energy techniques and mindfulness in problem-solving and in organising great events