Follower-centric Social Media Strategy

Excerpt from Piggyback.tv's references: Tinder, Puma, Zalando, Tally Weijl

A follower-centric social media strategy is one that focuses on creating content and experiences that appeal to and engage the people who follow a brand on social media. This approach involves listening to and learning from followers, as well as creating content that they will find valuable and want to share with their own followers.

Here are a few key elements of a follower-centric social media strategy:

• Know your audience
• Create high-quality, relevant content
• Engage with your followers
• Encourage sharing